TiVo Facing Identity Crisis
Dallas, TX (ContentDesk via ContentDesk Direct) July 6, 2005 -- A new report from The Diffusion Group, a leading digital consumer and new media research consultancy, suggests that as DirecTV phases out shipments of TiVo DVRs ? a relationship that accounted for 70% of TiVo units sold in 2004 but will account for less than 5% of unit shipments by 2007 ? TiVo will be forced to come to terms with an increasingly competitive market flooded by free DVRs from video service providers.
"Can TiVo Survive? A Case Study in the Perils of First-to-Market Innovations" argues that though TiVo will look to new cable and satellite relationships to fill the gap, these dealings will generate far too little revenue to sustain the company for the long-term."TiVo's new president and CEO, Tom Rogers, will face many challenges as he leads TiVo into its post-DirecTV chapter," said Scott Kipp, author of the report and a contributing analyst with The Diffusion Group.
"Service provider relationships will no doubt be the company's initial panacea, but while such relationships may be cause for short-term optimism, their ability to contribute significantly to the Company's bottom line is limited.""TiVo's long-term survival requires a major transformation in its branding and positioning strategies," continued Kipp.
"It will simply not survive as a DVR solution provider.
Instead, it must become a true 21st century media company, combining consumer electronics, digital audio, Web-based video, and T-commerce strategies, each with a significant Internet component."Kipp says that one of the most significant challenges for Rogers will be simplifying the complex Tahiti vision into a single brand that says "digital media" to the consumer market.
"When consumers think of digital media content and platforms, 'TiVo' should be the first brand that comes to mind," said Kipp.
"Pulling off such a major shift in branding from DVRs to services will no doubt require tremendous marketing and public relations efforts, as well as building partnerships with other new media players.
But TiVo's very survival depends upon transforming the brand by transforming the platforms and services with which the brand is associated."Other key findings from the new study include:* TiVo's recent deal with Comcast will face many difficulties and have little impact, if any, in terms of moving TiVo DVRs.
Architectural differences in software will lead to limited deployments and compromised functionality (especially when compared to stand-alone TiVos).* TiVo's forthcoming Series3 HD-DVR with Multi-Stream CableCard and built-in networking will be too expensive for most consumers and thus require substantial carrier subsidies to impact the market.
With cable and satellite companies leasing similar products for little or no upfront costs, the HD models of the Series3 will see tepid sales.* TiVo will win its patent dispute with Dish Network but won't see significant revenue from the litigation.* TiVo will remain unattractive as an acquisition target unless its stock falls to record lows ? an event that has been made more likely due to the departure of DirecTV.
Should a suitor emerge, the buyer will most likely be a broadband content distributor or a large consumer electronics company ? an Apple/TiVo merger is not out of the question.TDG's new report, "Can TiVo Survive?
A Case Study in the Perils of First-to-Market Innovations," provides an examination of a variety of DVR and digital media subjects, some of which include (1) the unique evolution of TiVo as a company and technology purveyor; (2) the competitive environment in which TiVo now finds itself; (3) profiles of relevant competitors; and (4) the viability and likelihood of partnerships with Google, Yahoo, Apple, Sony, and online content purveyors such as MovieLink and CinemaNow.
The report also offers TDG's latest forecasts for video subscribers, TiVo unit shipments and subscribers, as well as strategic recommendations as to how the Company can survive for the next five years.About TDG Research ? The Diffusion Group is a consumer technology research and strategic marketing firm focused on the connected consumer and new media. Our mission is simple: to provide timely, actionable intelligence designed to best position new consumer technologies for rapid diffusion. TDG is committed to providing market research and strategic consulting services based on conservative, real-world analysis and market forecasts grounded in consumer research. For more information about The Diffusion Group, visit our website at www.tdgresearch.com.
Contact: Andy Tarczon e-mail protected from spam bots 214-677-9723.
Free DIRECTV DVR Receiver Guide
Free DIRECTV DVR Receiver
A DIRECTV DVR (digital video recorder) is a recording device that sits inside a DVR receiver. It utilizes DIRECTV's DVR Service (what used to be TiVo) to allow you to digitally record and store satellite TV programs. Here's a list of features and how you can get one for free.
DIRECTV DVR Receiver Features
A DVR receiver allows you to watch what you want, when you want. With it, you can record your favorite shows plus pause and replay live TV.
Here are some of DIRECTV's DVR features:
* One-touch recording - Record programs with a single touch of a button. No more trying to figure our complicated VCR settings.
Your shows will be automatically recorded even if they move to a different time slot.
* Dual recording - Record your favorite programs while watching another program. You can even record two programs at the same time,
Free DIRECTV DVR Receiver Guide 
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DIRECT TV SATELLITE - SAVING MARRIAGES, SAVING PROGRAMS
You will be amazed to learn that television is one of the leading causes of household quarrels in America. Either the husband is so captured by a NFL game that leads the wife to bother him about work around the house, or the wife is so infatuated with Brad Pitt that she grapples with the husband for the remote. These are but a few of the cases when television causes trouble for the marriage, and when fact proves stranger than fiction.
Therefore, one MAY reason that if there is a way to come to peace with seemingly conflicting television habits, then it can also be a way to come to peace with marital differences.
DirecTV DVR by Tivo is a revolutionary product . On one hand, you have the excellent digital quality and a splendid abundance of channels offered by DirecTV, the leader in satellite television broadcasting. On the other, you have Tivo, the invention that actually changed the face of television.
DirecTV DVR by Tivo , being the best thing that...
DIRECT TV SATELLITE - SAVING MARRIAGES, SAVING PROGRAMS
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DISH Network Satellite TV -- What You Need to Know Before You Order
Launched in 1996 by EchoStar Communications, DISH Network is the second-largest satellite TV provider in the world, with 11 million subscribers and 9 broadcast satellites.
In addition to TV programming, DISH Network satellite TV also offers 50 Sirius Satellite Radio music channels and Starband broadband Internet service.
J.D. Power and Associates recently ranked DISH Network #1 in customer satisfaction among all U.S. satellite TV and cable companies.
DISH Network Satellite TV System
To receive DISH Network programming you need a DISH Network satellite TV system to capture the broadcast signal and transmit it to your TV.
Due to the competition between DISH Network dealers, you can now get a complete DISH Network satellite TV system free when you subscribe to their programming service.
Here's what you get when you subscribe to DISH Network's satellite TV service:
* A...
Dvr > DISH Network Satellite TV -- What You Need to Know Before You Order
The plus point of free satellite TV deals
If you still have not subscribe to DirecTV or Dish Network deals, maybe you should take a look on this as satellite TV becomes the fastest selling products in U.S. history. The plus point of free satellite TV deals offered by Dish Network or DirecTV:More alternatives: Lots of satellite TV dealers are promoting their satellite TV deals aggressively. High competition leads to better quality and more options. You can always compare satellite packages offered from different retailers to find the finest satellite systems set up and service for your needs.Programming: A basic 256 channels from Dish Network satellite or 255 channels from DirecTV satellite are commonly subscribed by satellite TV users.
TV channels received might differ between Dish Network and DirecTV, but the major channels provided by them are almost the same. Regardless on the satellite TV dealers you pick, the subscription fees are fixed. Thus, subscription fees shouldn't be an issue when you are selecting your satellite...
The plus point of free satellite TV deals
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DVR Blog Consolidates Reviews from Many Internet Sources
DVRInfoSpot.com (www.dvrinfospot.com), announces that it has begun the process of consolidating DVR, PVR, and related equipment reviews from around the internet. With the growing number of Digital Video Recorders hitting the market, it is important for consumers to have quick and easy access to impartial reviews. It would also be beneficial to compare multiple reviews of the same devices in order to make the most informed purchasing decision.DVRInfoSpot.com will make this process easier for the consumer. Rather than searching dozens of sites for reviews, consumers will be able to visit just one to find the reviews they're looking for. "Nobody has time to do all that tedious searching these days," says blog editor Stephen Aument, "By linking to all the reviews from a central location DVRInfoSpot will allow consumers to get straight to the information they need without lots of searching.
More importantly, they...
DVR Blog Consolidates Reviews from Many Internet Sources
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E-Control Systems to Show New Version of Raptor Web Software? for the Foodservice Industry at The NAFEM Show in Aneheim, CA Sept. 23-25, 2005
Cahtsworth, CA (ContentDesk) September 15, 2005 -- E-Control Systems, Inc., a trusted leader of hardware and software products for the foodservice industry's Online Kitchen and HACCP control, is pleased to announce a new version of the industry leading Raptor Web Software?. These new tools, including the Worksite Toolset for the Foodservice Industry adds many new modules not available with any other system.E-Control Systems will be showing these new tools at the NAFEM Show in Anaheim, CA 23-25 of September 2005 (Booth #2908 in the Technology Pavilion).Some of the tools with the new E-Control Systems WorkSite include: Preventative Maintenance and Scheduling, Work Order Generation and Management, Project Management and Scheduling, Information Sharing, Energy Management, and Energy Conservation."We are very excited to build on the continued success of our Raptor Web Software? Kitchen Management Suite," said Eran Bernstein, Vice President of Engineering at E-Control Systems, Inc. "Adding...
E-Control Systems to Show New Version of Raptor Web Software? for the Foodservice Industry at The NAFEM Show in Aneheim, CA Sept. 23-25, 2005
Dvr > E-Control Systems to Show New Version of Raptor Web Software? for the Foodservice Industry at The NAFEM Show in Aneheim, CA Sept. 23-25, 2005
DVR reviews
DVRs are now being used in areas like surveillance and entertainment. DVRs have managed to get a good response from the market and the future will see DVRs being employed in new areas like weather forecasting and ship to shore communication.
DVRs have carved a niche in the field of satellite television. HDDVRs with all their features have managed to attract the attention of many a couch potatoes. The futuristic feel of the product and the control that it has given to the viewer has added a new dimension to TV viewing and some are already comparing it with the transformation brought on after the onset of color television in the last century.
However, it may take a while before this technology becomes the norm and broadcasters start airing programs that are tailor made or customized to HDDVR sets. With DVR technology, the reception of signals at the viewer end is digital and now the onus has shifted to the broadcaster to provide signals of matching quality to further...
DVR reviews
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